Our fundamental position is to be preemptive, to recognize the potential issue BEFORE it becomes a crisis. Identify who is going to be affected by the issue and craft the right messages and train the appropriate spokesperson to be able to deliver these messages to the key audiences in a believable, credible manner.

A crisis can occur at any time. With proper advance planning, there can be a positive side to a crisis. The Chinese have embraced this concept for centuries. Their symbol for "crisis" - called wei-ji - is actually a combination of two words, "danger" and "opportunity."

Understanding how to develop, update and prepare for the worst possible event is a potent antidote to the pitfalls of a disaster. During this workshop participants will discover the importance of:

• Developing a proactive crisis preparation strategy
• Preparing personnel to handle the toughest crisis questions
• Responding promptly when a disaster occurs, and
• Rebuilding the organization after a crisis

Extensive use is made of television clips, newspaper articles and magazine stories to illustrate good and bad examples of organizations that have experienced a major crisis and how they reacted to it. A workbook is provided.

Participants will learn the importance of having a crisis communications plan and their role in its success. They will learn to:

• Identify the various types of potential crises
• Recognize the information flow in a crisis
• Prepare for handling internal and external reactions
• Manage the gap between perception and reality
• Meet the media's needs
• Understand the roles of crisis management team members
• Work with key personnel in a crisis
• Monitor the reactions of their "publics"
• Prepare a crisis management check list
• Turn "breakdowns" into "breakthroughs"
• Manage the "after-crisis" phase

Register now for the Crisis Communications workshop.

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